Get on yours
Shop our selection of city-ready
bicycles, accessories
& apparel
Popular Bicycles
Alfa
£330
Echo
£350
Uniform
£300
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Featured
Item
Alfa
You can spend all year waiting for perfect bike weather or you can grab an Alfa and make your own. Whatever the forecast, Alfa makes every day a beautiful day for a ride.
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Popular Accessories
Crossfire Chain
£15
Brooks Saddle
£130
Gatorskin Tire
£50
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Visible
Make
Yourself
Too many bicycle-related accidents occur in our cities despite heightened awareness of cyclist vulnerability and improved safety measures.
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Popular Apparel
Commuter Shorts
£68
Panel Hat
£16
Zip Hoodie
£32
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About Us
About Us
Established in New York City in 2017, we believe in carefully selecting and offering cycling products best adapted to the demands of urban life.
Established in New York City in 2017, we believe in carefully selecting and offering cycling products best adapted to the demands of urban life.